Stone Ward Interactive Meetings (SWIM) took a three week hiatus, but we’re back today with a new weekly feature we’re calling “Social Media. Wow!” Yes, it’s meant to be funny. And, yes, the exclamation point annoys me. In this feature Ms. Adverthinker and I will be dissecting the latest social media happenings every Friday afternoon. Look for the video at the SWIM site.

This week: Michael Jackson, Sarah Palin, the NFL, roller skating babies and more.

SWIM Enters Next to Last Week

It’s hard to believe that we’re in the 7th (of 8) weeks of Stone Ward Interactive Meeting, or SWIM. This week we’ll be talking about how to build brand YOU, which should be interesting to anyone looking to market themselves in this difficult economy. There’s a wealth of social media tactics you can employ and we’ll discuss what works and what doesn’t.

Below, Emily Reeves (Ms. Adverthinker, @reeves501) and I contemplate how businesses can employ social media in today’s business climate. The video, audio and presentation materials are on the Web site for you enjoyment.

SWIM Today at 5:00 p.m.

Session #3 of SWIM kicks off today at 5:00 p.m. at Community Bakery in downtown Little Rock. We’ll be streaming live on the SWIM site so please check in.  The topic today is “Give Me Quality Content (For Free?): Information Exchange in a Blogospheric Age.” This week we’ll have some research on the Arkansas blogosphere and how Arkansas bloggers are using their blogs and their time.

Please join us online or in person. If you happen to miss it we’ll archive everything on the site and you can watch it at your convenience.

Also, if you missed our session on social media and American Idol from yesterday it’s posted on the site.

“Five Interactive Campaigns That Impressed Us.” 5:00 p.m. Satellite Cafe. Streaming live from the SWIM site.

A complete archive of last week’s session is up on the site.  And we’re on iTunes so you can download the audio to your iPod, too.

UPDATE: We’re setting up here at Satellite Cafe in Little Rock if you want to drop by for a geek out/beer. Twitter is down (of course) for about an hour’s worth of maintenance so be sure to e-mail us and text us your questions and comments in the event it’s not up and running when we get started. You can get all of that information on the SWIM site. See you in about 45 minutes.

For those of you interested in social media – particulary students – tune in or join us in person at 5:00 p.m. CST.

All of the details are here.

Otherwise, have a nice weekend.

The Think Tank has some other obligations today so there won’t be any blogging from me. I’ve been debating hopping on the Lance Turner/David Kinkade bus and giving you a list of who should be blogging and who shouldn’t be blogging in Arkansas. I’ve got one written but I just can’t decide if I want to post it. Maybe it will be something for you to look forward to on Monday.

I’ll check back in over the weekend.  I hope you have a good one.

The View From My State will be back on Monday.  Send photos to rutherford.blake@gmail.com.

Coming Soon: SWIM. Friday, May 1st at 5:00 p.m.

My colleague, Ms. Adverthinker, and I announced today the creation of Stone Ward Interactive Meetings, or SWIM. It’s an exciting new venture that we’re particularly enthusiastic about (and The Think Tank doesn’t get enthusiastic much).

On Fridays for 8 weeks we’ll be moderating discussions about the changing world of online communications and human behavior. The target audience is college students, but we think it will have practical application to anyone interested in online media.

We kick off May 1st with “Get Off My Facebook: Why We Share What We Share Online.” I hope you’ll spend some time on the site and let us know what you think. Most importantly, I hope you’ll participate.