I’ve been fairly clear about this: it’s time for Blanche Lincoln to spend some of her campaign war chest to rebut the attack ads launched against her and generate some movement in her approval numbers (currently in the 20s). You can read my thoughts here, here, here, here, and here.
In November 2009 I wrote an analysis of the pros and cons of the Lincoln campaign running television ads, concluding:
What’s the correct answer? Run the ads. Why? Because this election may end up having nothing to do with Mr. Baker. If current political trends continue, the 2010 midterms are going to be a referendum on Barack Obama and Democrats (particularly incumbents), and it will center of voters like or dislike of the current state of the American economy, more specifically Mr. Obama’s policies. If the negativity associated with these matters crystalize around Ms. Lincoln, a television campaign that begins four to six months from now won’t realize its intended effect.
Today, John Brummett of Stephens Media enters the discussion. He, too, thinks the campaign should go up on television.